CEO Update – 15 May 2025

Joining Zacco as CEO last year has reshaped how I see the world. When I look around, I see intellectual property (IP) everywhere – in company logos, in the tech that we carry in our pockets, it’s all around us, both online and offline. IP remains a fundamental driver of success in today’s competitive business landscape.

One of Zacco’s defining perspectives, and one that drives our thinking, is the knowledge that IP is more than patents, trademarks and designs, it is the way that an organisation announces itself to the world. Innovative inventions, corporate branding, or the benefits and risks of AI, it is IP that drives us forward. 

According to the latest research by the European Patent Office (EPO), companies that actively protect their intellectual property are significantly more likely to outperform their competitors. Companies with IP rights generate 23.8% more revenue per employee compared to those without, and IP owning companies pay better as well. In short, IP is crucial to fostering innovation, protecting ideas and securing long-term growth.

At Zacco, we are a one stop shop for IP. From traditional IP consulting, operations and litigation services, up to advanced IP strategy, digital brand protection and cybersecurity, our different practice areas provide tailored support to businesses of all sizes. From local startups and SMEs to multinationals with global portfolios, we help organisations to navigate the intricacies and complexities of intellectual property, and our exclusive platform IPview provides clients with the up-to-date insight required to control a growing IP portfolio. With offices across Northern Europe and India, we deliver a world-class service and we are uniquely positioned to help develop and secure our client’s innovations and brand identity across their key markets, wherever they are based.

IP is a secret weapon, and our team is dedicated to empowering our clients and maximising the value of their intellectual property, encouraging their creativity and helping them towards sustainable growth.

Zacco amplifies our client’s opportunities, and securing the innovations of tomorrow keeps us moving forward together.

Antonio Marsico, CEO